How long does it take to complete the Specialization?

Time to completion can vary widely based on your schedule, most learners are able to complete the Specialization in 3-6 months.

What background knowledge is necessary?

No background knowledge is necessary for this Specialization.

How often is each course in the Specialization offered?

Each course in the Specialization offers regular and open enrollment. You can begin and complete the course on your own schedule.

Can I take the course for free?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aid.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Where can I learn more and ask questions about earning credit or a degree from the University of Illinois at Urbana-Champaign?

Please find more information at https://giesbusiness.illinois.edu/graduate-hub/online or email your questions to giesonline@illinois.edu

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Digital Marketing Specialization

Digital Marketing Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Instructors: Vishal Sachdev

Included with Coursera Plus

Learn more

7 course series

Get in-depth knowledge of a subject

4.6

(17,128 reviews)

Beginner level

No prior experience required

4 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

7 course series

Get in-depth knowledge of a subject

4.6

(17,128 reviews)

Beginner level

No prior experience required

4 months at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

Master strategic marketing concepts and tools to address brand communication in a digital world.

This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

103 practice exercises

Specialization - 7 course series

The Digital Marketing Revolution

Course 125 hours4.7 (1,775 ratings)View course

What you'll learn

Understand the key differences between Analog and Digital and the implications of these differences for marketing
Understand the four ways in which the Analog is being affected by the Digital Revolution
Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers
Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World

Skills you'll gain

Digital Transformation, Digital Marketing, Global Marketing, Marketing Channel, Marketing Strategies, Business Strategy, Case Studies, Business Transformation, Innovation, MarTech, Marketing, Analysis, and Consumer Behaviour

Marketing in a Digital World

Course 228 hours4.7 (17,052 ratings)View course

What you'll learn

Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.

Skills you'll gain

Digital Marketing, Customer Engagement, Consumer Behaviour, Product Development, Marketing Strategies, Innovation, Marketing, E-Commerce, MarTech, Digital Advertising, Digital Transformation, and Product Promotion

Digital Marketing Analytics in Theory

Course 320 hours4.5 (4,813 ratings)View course

What you'll learn

Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills you'll gain

Data Analysis, Digital Marketing, Consumer Behaviour, Marketing Analytics, Marketing, Data Visualization, Regulatory Compliance, Marketing Effectiveness, Data Visualization Software, Analytics, Web Analytics, Marketing Strategies, and Data Collection

Digital Marketing Analytics in Practice

Course 420 hours4.5 (3,348 ratings)View course

What you'll learn

Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively

Skills you'll gain

Data Storytelling, Case Studies, Data Visualization Software, Information Privacy, Data Analysis, Marketing Analytics, Consumer Behaviour, Business Analytics, Digital Marketing, Data Collection, MarTech, Analytics, Marketing, Web Analytics, and Trend Analysis

Digital Marketing Strategy: Navigating Emerging Media and AI

Course 518 hours4.4 (2,885 ratings)View course

What you'll learn

Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.

Skills you'll gain

Digital Marketing, Marketing Channel, Data Ethics, Integrated Marketing Communications, Digital Media Strategy, Consumer Behaviour, Marketing Analytics, Artificial Intelligence, Marketing Communications, Personalized Service, Data-Driven Decision-Making, Marketing Strategy and Techniques, Emerging Technologies, Augmented Reality, Social Media, Strategic Communication, and Customer experience strategy (CX)

Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

Course 618 hours4.6 (3,163 ratings)View course

What you'll learn

Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.

Skills you'll gain

Cross-Channel Marketing, User Experience, Search Engine Optimization, Digital Marketing, Marketing Automation, Social Media Strategy, Search Engine Marketing, Marketing Planning, Customer Relationship Management (CRM) Software, Web Analytics and SEO, Content Strategy, Brand Management, Social Media, Social Media Marketing, Campaign Management, Content Marketing, Marketing Strategy and Techniques, Driving engagement, AI Personalization, and Customer experience strategy (CX)

Digital Marketing Capstone

Course 717 hours4.5 (602 ratings)View course

What you'll learn

Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.

Skills you'll gain

Marketing Strategies, Email Marketing, Web Analytics and SEO, Customer Analysis, Marketing Analytics, Data Collection, Consumer Behaviour, Advertising Campaigns, Digital Marketing, Search Engine Optimization, Performance Analysis, Online Advertising, Keyword Research, Key Performance Indicators (KPIs), Campaign Management, and Web Content

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.